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The Hoople Board

Hoople's Board, which has a non-executive role, is comprised of representatives from our shareholding partners (Herefordshire Council and Wye Valley NHS Trust).

The role of the Board is to set the strategic direction of the company, to oversee development of the company's business plan and the plans that support it, and to ensure that it meets its performance and financial objectives on behalf of the shareholders.

The Board is supported by the Executive Management team which has the responsibility of ensuring that the business plan is implemented, that day-to-day operations run smoothly and that customers remain happy and loyal to the business.

Board members

Andrew Cottom

Andrew Cottom
Chair and Wye Valley NHS Trust representative

Andrew joined Hoople as a Non-Executive Director in January 2015. He trained as an accountant in the West Midlands Regional Health Authority area and pursued a very successful career just across the border in NHS Wales.

Andrew has worked at a very senior level in complex NHS organisations, covering most aspects of the NHS. This has been in both urban and very rural settings, the latter being in Powys where he was Chief Executive of the Powys Health Board for four years.

Following a national role he undertook on a part time basis, Andrew left the NHS at the end of August 2014 to enable him to spend more time on voluntary work, mainly associated with his local church in Abergavenny. He is also a Non-Executive Director and Chair of Audit Committee for Wye Valley NHS Trust.

Geoff Hughes

Geoff Hughes
Herefordshire Council representative

Geoff has lived and worked in Herefordshire for most of his life. His father worked in local government in the county and it was he that first encouraged Geoff to think of local government as a career.

Like many, he left the county to get qualified and his career initially started in the north east of England where he worked in a number of local authorities. Geoff returned to Herefordshire in the early nineties and since then has been in a number of roles for Herefordshire Council. He currently holds the role of Director Economy, Communities and Corporate.

Cllr Harry Bramer

Cllr Harry Bramer
Herefordshire Council representative

Cllr Harry Bramer has been a local businessman since 1981, with interests in Essex, Somerset and Gloucestershire. Outside of Herefordshire Council, he is the chairman of a family business operating four wedding venues holding approximately 1,000 weddings per year. Cllr Bramer is now in his fourth term for Herefordshire Council and, as the Cabinet Member for Contracts and Assets, is finding it a most interesting time.


Herefordshire CouncilWye Valley NHS Trust