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DIGITAL MARKETING EXECUTIVE

Job information
Salary £15,000 - £20,000 PER ANNUM
Organisation Hereford College of Arts
Hours FULL TIME (37 HOURS PER WEEK)
Term/duration 18 MONTH FIXED TERM CONTRACT
Closing date 12 pm on 22 May 2018

Job details

Hereford College of Arts is a dedicated arts college with a specialist focus on art, media, design, popular music and performing arts. We have a mission to empower creativity and enrich our world through transformative arts education.  The curriculum includes undergraduate and postgraduate degrees alongside a range of pre-degree college level courses and a wide ranging short course programme. 

As Digital Marketing Executive you will create digital marketing content for social media, website, and email campaigns, that engage a range of audiences including prospective students and influencers.  You will need to be focused on using social media to achieve objectives.  You will be responsible for ensuring the website is kept up to date with engaging content.  You will monitor website and social analytics use insights to optimise activity for search, reach, and engagement.  You will also work with course staff on coordinating campaign activity across courses-specific social media accounts to facilitate cross-promotion.   

Reporting to the Marketing Communications Manager, you will be part of a busy team supporting student recruitment at college and university level.  As well as a digital focus on your role, you will be responsible for a range of marketing collaterals including posters, flyers, banners, merchandise etc., and produce weekly events and activities updates for internal staff.  You will be responsible for effectively managing the HCA photo library.  You will also assist the team in recruitment.

We are looking for an energetic, creative candidate with a tech-native approach to digital.  Ideally you will have the skills in photography and moving image to produce timely digital content (including short film clips and GIFs) for website and social media platforms, although with the right aptitude further training can be provided.  The role will present early-career candidates with a great opportunity to rapidly build experience in a dynamic, creative environment. 

For more information contact

To find out more about joining this dynamic creative community please visit the College website. 

 


Hoople Ltd is working on behalf of our Client as a Recruitment Agency.